SOFT LINK is a technological team focused on exclusive premium-class domain names and the creation of modern web solutions.
We have combined years of experience in IT, web infrastructure, and digital identity to provide businesses with high-quality tools for online presence. Our portfolio includes unique web addresses in various domain zones, such as .COM, .COM.UA, .NET.UA, .IN.UA, .KH.UA, and many others, making us an ideal partner for companies of any scale.
Who We Are
SOFT LINK operates as a separate technical division that has been part of MASIEV Tec. in Ukraine since 2025. We are not oriented toward mass commercialization or quick profits. Our focus is on quality, relevance, and the technological value of every solution. The name "SOFT LINK" combines two principles of our philosophy:
- SOFT — from "software," meaning flexibility, intelligence, and code;
- LINK — connection: both technical (network) and partnership (human).
Our Values
In our work, we adhere to three core principles: reliability, responsibility, and precision. In a world where digital processes change daily, we prioritize stability, competence, and trust. We have no room for errors that could harm the company's reputation or the authority of each team member.
Our Team
The average age of a SOFT LINK technical specialist is 37 years, and the average experience in the IT field is over 12 years. This is a team that not only performs tasks but also offers well-thought-out solutions, consults, implements innovations, and supports clients at every stage. We believe that service quality starts with the level of expertise, so our specialists are capable not only of solving technical challenges but also of providing professional recommendations.
Our Approach
We work in a dynamic environment where new technologies emerge daily — from generative AI to changes in SEO principles. Our team adapts to changes quickly, remaining open to new forms of collaboration, effective communication, and knowledge exchange. For us, it is important to create sustainable and mutually beneficial partnerships based on a balance of interests, which allows us to achieve real consensus and long-term success.
Our Infrastructure
One of the company's technological achievements is the decentralized domain management system — Domain Management System (DMS). It enables efficient control of premium domains without dependence on third-party hosting providers.
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Thanks to this, we can provide clients with fast data updates, management flexibility, and maximum security, including updates to domain information, current pricing, and delegation status.
Our Directions
In addition to focusing on domains, we develop comprehensive web solutions for businesses — from corporate sites and landing pages to e-commerce platforms based on popular CMS or CMF. Our web designers adhere to the Mobile First principle and have a deep understanding of UX/UI, ensuring the effectiveness of every created interface. At the same time, we not only create sites but also maintain them — from technical administration to architecture optimization, including functionality enhancements on platforms like OpenCart/ocStore, MODX, WordPress, Magento, and Webasyst.
Current Services
- Legal Consultation. Our lawyer specializes in domain disputes, trademarks (TM), and GDPR. The initial consultation includes analysis with the participation of a lawyer, analyst, and project manager for a comprehensive assessment.
- Domain Naming. We use tools to select domains considering history, trust, SEO, zone, and theme, ensuring recognizability, ease of search, and trust.
- Cybersquatting and Domain Interception. We operate within the legal framework for re-registration, monitoring, and domain interception, with consultations and support.