The average age of the specialists of the technical department of Soft Link is 37 years, and the average experience in the IT sphere is over 12 years. All our specialists have a high level of expertise, which allows them not only to effectively solve technical tasks, but also to provide professional advice to clients. We are confident that the competence of our team is the key to high-quality service, technical support and implementation of complex IT solutions.
We have no right to mistakes that can damage not only the reputation of Soft Link, but also the authority of each team member. That is why reliability, responsibility and accuracy are the basis of our work style. Our key competencies include network Internet technologies, design and maintenance of server infrastructure, system administration and creation of modern web solutions.
In today's world, where AI algorithms and generative models such as GPT are increasingly integrated into business processes, survival and development are possible only through openness to new formats of cooperation, effective communication, and joint knowledge exchange between specialists. It is a mutually beneficial partnership and balance of interests that allow us to create sustainable solutions and reach real consensus.
We develop e-commerce sites, business pages and landing pages based on ready-made component solutions of popular CMS or CMF. We also create complex corporate web solutions adapted to the specifics and individual needs of clients in the field of E-commerce.
For clients and partners with whom we have many years of cooperation, we provide special services for improving functionality, changing logic and mechanics, as well as software modernization of web solutions based on OpenCart/ocStore, MODX, WordPress, Magento, and Webasyst.
To manage premium web domains, we have created our own Domain Management System (DMS), which works decentralized — without dependence on the hosting provider. It allows you to quickly update domain information, current price, and monitor delegation status.
One of our main areas of activity is providing services for buying and selling premium domain name internet records. We work with IDN domains and new generation domains (New gTLD) in various domain zones.
Our team consists of web designers with a keen sense of style and a deep understanding of UX/UI principles. We develop interfaces with a Mobile First focus, ensuring usability and efficiency on all types of devices.
Despite the growing role of Answer Engine Optimization, we still believe in the power of organic traffic. Through technical, on-page and off-page SEO, we know how to increase your website's visibility on Google and attract your target audience.
Soft Link was formed as a separate division of specialists responsible for the technical condition of web domains and maintaining their relevance. The company has never focused on quick profits or mass commercialization. The only direction that the business model provides is the sale of premium domain names - exclusive, in-demand and always relevant.
Soft Link as an aggregator of web domain services
SOFT LINK has been part of the MASIEV Tec. group in Ukraine since 2025 and performs the functions of a service center and provider of web domains and related IT services. The idea of the name “SOFT” comes from the direct definition of software, while “LINK” symbolizes a connection — both technological and partnership.
Our team includes a lawyer who specializes in resolving disputes related to domain names, trademarks (TM) and GDPR compliance. Given the complexity and multifaceted nature of each individual case, the initial consultation includes a stage of analysis of the issue with the subsequent involvement of a lawyer, analyst and technical project manager for a joint expert assessment.
Domain naming service is carried out using specialized tools that allow you to choose the optimal web domain name taking into account history, trust, SEO indicators, domain zone, thematic relevance and other important factors. A successful domain choice ensures recognition, relevance to the business idea, ease of search, increased trust and effective online presence.
Soft Link always operates within the legal framework or on the edge of legal nuances, which allows us to strategically resolve complex issues related to domain re-registration, delegation status monitoring, and even domain takeover at a certain stage. The service includes detailed specialist consultation on each domain in the application, as well as support for the takeover procedure for the new owner.
Choosing a domain is a strategic investment in your brand, reputation, and long-term business value. We offer full support: from analytics and selection to legal registration and transfer of rights. We help you invest in a domain as a digital asset with high potential.
Our services and capabilities
We are always open to dialogue and ready to answer your questions via email, phone or other available communication channels. Please note that under martial law in accordance with the Law of Ukraine “On the Legal Regime of Martial Law”, personal meetings in the office may be temporarily limited due to the security situation in Kharkiv. If you are planning a visit, please arrange a meeting with our representative in advance.
Kharkiv, Otakara Yarosha 18
